Overview
- Summary
- WINIA Co., Ltd. is a South Korean electronics company that launched the first domestic air conditioner brand in Korea in 1993, based on automotive air conditioning technology. The company develops and sells a comprehensive range of home appliances, from health and living appliances to kitchen appliances, including refrigerators, air purifiers, and washing machines. [cite:DB, 4, 18] Notably, it pioneered a unique food storage culture in Korea with its 'Dimchae' kimchi refrigerator, establishing it as an essential home appliance. Currently, the company is undergoing rehabilitation proceedings, focusing on financial restructuring and strengthening its premium brands.WINIA Co., Ltd. is a South Korean electronics company that launched the first domestic air conditioner brand in Korea in 1993, based on automotive air conditioning technology. The company develops and sells a comprehensive range of home appliances, from health and living appliances to kitchen appliances, including refrigerators, air purifiers, and washing machines. [cite:DB, 4, 18] Notably, it pioneered a unique food storage culture in Korea with its 'Dimchae' kimchi refrigerator, establishing it as an essential home appliance. Currently, the company is undergoing rehabilitation proceedings, focusing on financial restructuring and strengthening its premium brands.
- Key Products/Technologies
- Kimchi Refrigerators 'Dimchae': Launched in 1995, a leading kimchi refrigerator in Korea, featuring ±0.1℃ ultra-precision constant temperature technology and fermentation science for recreating the taste of traditional kimchi stored underground. Regional customized fermentation functions for kimchi and seasonal kimchi storage modes, along with Mannitol+ fermentation algorithms, maximize kimchi's umami flavor. The 'Bordeaux Special' room, optimized for wine storage, offers diverse beverage and fresh food preservation capabilities.Kimchi Refrigerators 'Dimchae': Launched in 1995, a leading kimchi refrigerator in Korea, featuring ±0.1℃ ultra-precision constant temperature technology and fermentation science for recreating the taste of traditional kimchi stored underground. Regional customized fermentation functions for kimchi and seasonal kimchi storage modes, along with Mannitol+ fermentation algorithms, maximize kimchi's umami flavor. The 'Bordeaux Special' room, optimized for wine storage, offers diverse beverage and fresh food preservation capabilities.
- Air Conditioners: Utilizing automotive air conditioning technology, the SCC (Super Compact Condenser) outdoor unit technology reduces volume and enhances cooling efficiency. AI-based power-saving and comfortable cooling technologies include AI Smart One-Step Cooling, AI Smart Ultra-Power Saving Cooling, and 3D Surround Cooling. 360-degree Ice Hole立体 Cooling and High-efficiency Direct Heat Exchanger (PFE) ensure fast and powerful cooling. System air conditioners incorporate advanced BLDC inverter compressors, vector control systems, and oil recovery operation technology for improved performance, efficiency, and reliability.Air Conditioners: Utilizing automotive air conditioning technology, the SCC (Super Compact Condenser) outdoor unit technology reduces volume and enhances cooling efficiency. AI-based power-saving and comfortable cooling technologies include AI Smart One-Step Cooling, AI Smart Ultra-Power Saving Cooling, and 3D Surround Cooling. 360-degree Ice Hole立体 Cooling and High-efficiency Direct Heat Exchanger (PFE) ensure fast and powerful cooling. System air conditioners incorporate advanced BLDC inverter compressors, vector control systems, and oil recovery operation technology for improved performance, efficiency, and reliability.
- Refrigerators: Dual independent cooling systems prevent odor mixing between refrigerator and freezer compartments, allowing customized temperature and humidity control. Ultra-precision constant temperature fresh storage at ±0.3℃, based on Dimchae's technology, maintains the taste and freshness of ingredients. BIO Fresh˚ Case with bio-materials ensures hygienic storage and odor reduction. Winia Electronics' 'Klasse Cube' large-capacity 3-door refrigerator is a smart appliance featuring near-field two-way wireless communication technology.Refrigerators: Dual independent cooling systems prevent odor mixing between refrigerator and freezer compartments, allowing customized temperature and humidity control. Ultra-precision constant temperature fresh storage at ±0.3℃, based on Dimchae's technology, maintains the taste and freshness of ingredients. BIO Fresh˚ Case with bio-materials ensures hygienic storage and odor reduction. Winia Electronics' 'Klasse Cube' large-capacity 3-door refrigerator is a smart appliance featuring near-field two-way wireless communication technology.
- Air Purifiers: Equipped with a PM 0.5 Digital Air Purification Sensor for precise detection of ultra-fine dust and harmful odors. A 5-stage filter and Air Clean System effectively remove ultra-fine dust, harmful substances, and unpleasant smells. Its 360-degree three-dimensional air intake and natural evaporative humidification function ensure wide-area air purification and optimal humidity maintenance.Air Purifiers: Equipped with a PM 0.5 Digital Air Purification Sensor for precise detection of ultra-fine dust and harmful odors. A 5-stage filter and Air Clean System effectively remove ultra-fine dust, harmful substances, and unpleasant smells. Its 360-degree three-dimensional air intake and natural evaporative humidification function ensure wide-area air purification and optimal humidity maintenance.
- Washing Machines: Offering large-capacity 23kg drum washing machines. The 'WINIA Mini 3S' is a combo model with both washing and drying functions, holding a high market share in the Chinese mini washing machine market.Washing Machines: Offering large-capacity 23kg drum washing machines. The 'WINIA Mini 3S' is a combo model with both washing and drying functions, holding a high market share in the Chinese mini washing machine market.
- Core Advantages
- Pioneering Kimchi Refrigerator Market Leader: Developed and launched Korea's first kimchi refrigerator, 'Dimchae,' in 1995, creating a new appliance category and maintaining a dominant market leadership position for decades.Pioneering Kimchi Refrigerator Market Leader: Developed and launched Korea's first kimchi refrigerator, 'Dimchae,' in 1995, creating a new appliance category and maintaining a dominant market leadership position for decades.
- Differentiated Fermentation and Fresh Storage Technologies: Accumulation of fermentation science expertise through the establishment of a dedicated kimchi research institute, development of region-specific and seasonal customized fermentation modes, and ultra-precision constant temperature technology optimized for Korean food culture.Differentiated Fermentation and Fresh Storage Technologies: Accumulation of fermentation science expertise through the establishment of a dedicated kimchi research institute, development of region-specific and seasonal customized fermentation modes, and ultra-precision constant temperature technology optimized for Korean food culture.
- Expertise in Air Conditioners based on Automotive HVAC Technology: Leveraging its origins in automotive air conditioning technology since 1993, the company has secured high-efficiency HVAC technologies, including AI-based power-saving and comfortable cooling, and SCC outdoor units.Expertise in Air Conditioners based on Automotive HVAC Technology: Leveraging its origins in automotive air conditioning technology since 1993, the company has secured high-efficiency HVAC technologies, including AI-based power-saving and comfortable cooling, and SCC outdoor units.
- Expansion of Product Portfolio as a Comprehensive Home Appliance Brand: Building a broad product lineup covering kitchen and living appliances, including refrigerators, washing machines, air purifiers, and rice cookers, in addition to kimchi refrigerators and air conditioners.Expansion of Product Portfolio as a Comprehensive Home Appliance Brand: Building a broad product lineup covering kitchen and living appliances, including refrigerators, washing machines, air purifiers, and rice cookers, in addition to kimchi refrigerators and air conditioners.
- High Brand Recognition and Awards: The 'Dimchae' brand consistently achieves top rankings in national brand competitiveness indices (e.g., NBCI 1st for 10 consecutive years, K-BPI 1st for 23 consecutive years), demonstrating strong consumer trust and brand power. Recipient of design awards and technology-related accolades.High Brand Recognition and Awards: The 'Dimchae' brand consistently achieves top rankings in national brand competitiveness indices (e.g., NBCI 1st for 10 consecutive years, K-BPI 1st for 23 consecutive years), demonstrating strong consumer trust and brand power. Recipient of design awards and technology-related accolades.
- Continuous R&D Investment and Technological Innovation: Operation of a kimchi research institute, development of new IoT and AI-integrated smart appliances, and research in refrigeration systems, thermal fluid dynamics, noise and vibration optimization, and structural optimization to enhance technological competitiveness.Continuous R&D Investment and Technological Innovation: Operation of a kimchi research institute, development of new IoT and AI-integrated smart appliances, and research in refrigeration systems, thermal fluid dynamics, noise and vibration optimization, and structural optimization to enhance technological competitiveness.
- Target Industrie
- Household Appliance IndustryHousehold Appliance Industry
- Kitchen Appliance IndustryKitchen Appliance Industry
- Living Appliance IndustryLiving Appliance Industry
- HVAC IndustryHVAC Industry
- Medical Industry (e.g., blood freezers for B2B specialized refrigeration)Medical Industry (e.g., blood freezers for B2B specialized refrigeration)
- Major Markets
- China (No. 1 market share in mini washing machines), ThailandChina (No. 1 market share in mini washing machines), Thailand
- France, Europe in generalFrance, Europe in general
- Mexico, Latin America in generalMexico, Latin America in general
- VenezuelaVenezuela
- Certifications/Patents
- Kimchi Refrigerator 'Dimchae': Ranked 1st for 10 consecutive years in the National Brand Competitiveness Index (NBCI) for kimchi refrigerators in 2023. Ranked 1st for 23 consecutive years in the Korea Brand Power Index (K-BPI) for kimchi refrigerators in 2022.Kimchi Refrigerator 'Dimchae': Ranked 1st for 10 consecutive years in the National Brand Competitiveness Index (NBCI) for kimchi refrigerators in 2023. Ranked 1st for 23 consecutive years in the Korea Brand Power Index (K-BPI) for kimchi refrigerators in 2022.
- Air Conditioners: All multi-type models incorporating ultra-power saving inverter technology achieved Energy Efficiency Grade 1.Air Conditioners: All multi-type models incorporating ultra-power saving inverter technology achieved Energy Efficiency Grade 1.
- Air Purifiers: Certified with the CA (Clean Air) mark for air purification performance and the HH (Healthy Humidifier) mark for healthy humidification performance by the Korea Air Cleaning Association.Air Purifiers: Certified with the CA (Clean Air) mark for air purification performance and the HH (Healthy Humidifier) mark for healthy humidification performance by the Korea Air Cleaning Association.
- Refrigerators: Key models, including the 870L French refrigerator and 802L side-by-side refrigerator, achieved Energy Efficiency Grade 1.Refrigerators: Key models, including the 870L French refrigerator and 802L side-by-side refrigerator, achieved Energy Efficiency Grade 1.
- Awards: Winner of the 2020 Red Top Award in the mini washing machine category. Achieved 5 awards at the 2020 Pin Up Design Awards.Awards: Winner of the 2020 Red Top Award in the mini washing machine category. Achieved 5 awards at the 2020 Pin Up Design Awards.
- Technological Competitiveness: Over 460 patent items related to kimchi refrigerators and a patented pickling method using 100% domestic agricultural products from the Kimchi Research Institute. Enhanced technological competitiveness through research in refrigeration systems, thermal fluid dynamics, noise and vibration optimization, and structural optimization.Technological Competitiveness: Over 460 patent items related to kimchi refrigerators and a patented pickling method using 100% domestic agricultural products from the Kimchi Research Institute. Enhanced technological competitiveness through research in refrigeration systems, thermal fluid dynamics, noise and vibration optimization, and structural optimization.
Introduction
Location
110 Hanamsandan 9beon-ro, Gwangsan-gu, Kwangju, South Korea
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